Posts Tagged: Graflex

Cameras in music videos … Graflex × Madonna

Remember when Madonna didn’t just copy the style of the month? Alright, never mind. But then, do you remember when we told you about Sir Mix-A-Lot having a Graflex camera in his ’92 video for “Baby Got Back”? Well, Madonna actually did that back in 1985.

When Madonna released the video for “Into the Groove” as part of the promotion of “Desperately Seeking Susan”, it featured the Graflex Super Graphic flashing between scenes.

I don’t know if the clip is just a bit of the motion picture repeated or a part made exclusively for the video, but the camera is a beast none the less.

Graflex Super Graphic 4x5 Press Camera
Photo by Zane H. Healy

The Queen of Pop also has a bunch of cameras in this one, but that only last for about 30 seconds. Then the music starts.

Cameras in music videos … Graflex × Sir Mix-a-Lot

In 1992 Sir Mix-a-Lot had a Graflex Speed Graphic in his video for “Baby Got Back”.

Produced by Graflex in Rochester, New York, the Speed Graphic is commonly called the most famous press camera. Although the first Speed Graphic cameras were produced in 1912, production of later versions continued until 1973; with the most significant improvements occurring in 1947 with the introduction of the Pacemaker Speed Graphic (and Pacemaker Crown Graphic, which is one pound lighter but lacks the focal plane shutter). It was standard equipment for many American press photographers until the mid-1960s.

Graflex Pacemaker Speed Graphic 4x5
Picture by Steve Harwood

I guess it’s only right that you use a large format camera when you want to capture big butts …